The future, which is increasingly volatile, uncertain, complex and ambiguous (VICA), requires a different business vision.
Today it is essential to be able to understand the challenges ahead, as well as the impact of technological disruption and on business models.
How can we foresee that future and anticipate the present? If we take the trouble to be attentive and decode as much loose data as possible, we will be millionaires of information and we can do it.
The recommended books help us with useful explanations about how many technologies are growing exponentially and how the changes they generate affect our products, communities, organizations, even our patterns of friendship and love.
When the question arises as to what a Startup is, there are so many answers. Francisco Santolo chooses Steve Blank's words: temporary organization designed to search for a repeatable and scalable business model. A temporary organization means: The customer development team is in search mode trying to learn on every step. They are constantly testing hypotheses. They are always going to be trying to achieve their purpose