Course in Entrepreneurship & Innovation for Startups & Managers

Course content

Syllabus

Organization and Basic Rules of Conduct

Basic Rules of Conduct

Code of Conduct

General Terms and Conditions of Use

Welcome to Scalabl Online

A Peek into the History of Scalabl

First Cornerstone: Continuous Learning

Second Cornerstone: Networking, Relationships, and Giving First

Horizontal Networks

What Are Exponential Technologies?

The 6D's

Internet of Things, Brain, and Cloud

Robotics and Artificial Intelligence

Why Did Corporations Emerge?

The Nike Effect and the Power of Outsourcing

Own Intangibles and You Will Be Wealthy

Future, Technologies, and Communities

Exponential Technologies + Investment + Unique Idea

Stages of Funding: Friends, Family, and Fools

Stages of Funding: Incubators

Stages of Funding: Angel Investors

Stages of Funding: Venture Capital

Stages of Funding: Accelerators

The Myth About Unicorns and Scaling Your Business Fast

Defining Innovation

Introduction to the Innovator's Dilemma

Sustaining and Disruptive Innovation

Technological and Business Model Disruption: Kodak and Netflix

Corporate Strategies to Avoid Being Blindsided by Disruption

Entrepreneurs and Disruption: Gartner's Hype Cycle

How Can Entrepreneurs Reap the Benefits of Disruption

Appendix: Blue Ocean Strategy

The Two Ways of Learning

Our Methodology and Customer Centricity

Purpose

Strategy

The Steps and Tools of Our Methodology

Business Model

Problem Interview

Solution Interview

Sales Materials

Sales Roadmaps

Firing the Founder

Overview of the Scalabl Methodology

What Does Investment Mean?

Economic Risk

Financial Risk

Scalable Volume and Hidden Costs and Assets Risk

The Rules for a Scalabl Virtuous Business Model Distilled from Financial Statements

Introduction to Scalabl's Virtuous Business Models

Learn to Draw the Scalabl Virtuous Business Model Canvas

Purpose

Product/Market Fit

Channels

Revenue Model

Activities and Resources

Costs

The Scalabl Virtuous BM Canvas and the Relationship with Others

The Scalabl Virtuous BM Canvas + Scalabl Rules

The Scalabl Virtuous BM Canvas: Where to Start?

Applying the Scalabl BM Canvas to Alumni-Owned Companies + Key Exercise

Identify Your Ideal Customer

How Many Customers Do I Need?

Willingness to Pay, Value and Price

How to Benefit from Using These Tools

Delimit the Segment for the Interviews

Generating the Interview

Powerful Tips for the Problem Interview

Problem Interview Role Play

Example of the Work Done with Problem Interviews by a Graduate

Living in Problem Interview Mode

Have the Customer Design the Product

Why Entrepreneurs Confuse the MVP - Steve Blank

What Are We Not Seeing?

Solution Interview: Testing the Solution and Its Price

Best MVPs of All Time

Living in Solution Interview Mode

Introduction to Sales Materials and Branding

Useful Tools to Create Sales Materials

Landing Page

Landing Page - Examples of Scalabl Alumni-Owned Companies

Who to Sell to (or Not to Sell to)

(Re)Discovering Sales: The Unsellable Marker

So What Are Sales?

Designing Sales Roadmaps

The “Gecko!” Moment and 5 Tools for Life

The instructor

Meet your instructor

Francisco Santolo

CEO de Scalabl

He is an economist and MBA, with postgraduate studies at prestigiosas universities such as Harvard, Stanford, Chicago, Singularity, Kellogg, MIT and INSEAD. In 2017, he was recognized by Forbes magazine as the "Startup Hacker". In 2020 he was distinguished by the Association of MBAs as a finalist for the best entrepreneur of the year worldwide. He has co-founded more than 50 companies, led multinational corporations, and helped create more than 500 startups through the Scalabl methodology. He is an innovation consultant for renowned corporations, an MBA professor and an international speaker. In 2018 he was invited as the main speaker at the G20 YEA and was a member of the Argentine delegation at Fukuoka 2019 and Riyadh 2020. He is a member of the ASAEDE Board of Directors and the Business Board of the Innovation and Change Management Institute in Geneva, Switzerland.

Scalabl in the press

Real stories

Testimonials

At Scalabl, you learn the correct way to start or boost a business or business unit, with insightful, simple, and useful tools valid for any type of industry. This methodology transformed my venture and helped me as an intrapreneur in my corporate career.

Thomas Mayr

Head of Marketing, Asia en Campari Group

I'm truly impressed by Francisco Santolo's dynamism - and what can I say about the group? Only good vibes and talent! I'm happy to be part of the first Scalabl cohort in Barcelona.

Nicolás Lavalliere

Fundador y Leader Alchemist en LOV Kombucha

Proud to be part of the first Scalabl cohort in Hong Kong. I'm grateful to our inspirational leader, Francisco, for enabling us to pursue our dreams, helping the entrepreneur in each one of us scale! You've created a fantastic human adventure by bringing us together within the Scalabl network, and by providing us with a breakthrough business methodology.

Hend Ben Brahim

Coach Certificada y Facilitadora

Scalabl's methodology is unique - not only does it provide a framework for startups to reach scalable business models with high profitability and low risk, but it also empowers senior professionals to lead innovation. By 'getting out of the building' and learning how to understand your customers, you will not just survive in the market, but thrive. We need to embrace the constant reinvention of our companies.

Alan Jonathan Sandoval

Co-Fundador y CEO de JB

Scalabl is an outstanding startup incubator and academy with top-notch mentors to support entrepreneurs and ideas. Their methodology is unique and the global community of graduates is extremely powerful.

Partha Roy Chowdhury

Commercial Lead India en Lockheed Martin

I recommend it to anyone who is thinking of starting a business and to those who have already started it. Given the situation caused by the coronavirus, and thanks to the adaptive power of the Scalabl® team, the course can now be taken online, and the content is excellent.

Jorge Araujo Muller

Emprendedor tecnológico en Barcelona

Scalabl's approach to business challenges the status quo in a unique way, with extremely valuable academic content (Harvard, MIT and Stanford, among other sources), combined with the analysis of real-world cases. It offered me useful tools to rethink many aspects of my business, and opened the doors to an impressive global community of entrepreneurs.

Demian Pack

Abogado internacional

I am privileged to begin my entrepreneurship journey with this course, and to become a member of the Scalabl Global Community. The environment is very interactive. Each course module is packed with interesting knowledge that has fostered my entrepreneurial growth. I'm looking forward to sharing my business ideas with the world.

Onyinye Udegbunam

Gerente de Experiencia Digital en First Founders

I'm a 'methodical' person, and Scalabl has helped me immensely to develop the relational and emotional aspects of my business.

Alejandra Beatriz Saccone

Socia fundadora y directora en QUALIDEAS

Dear Francisco, what an amazing journey! Excellent course! As a graduate, I look forward to supporting talented entrepreneurs through investing and becoming a shareholder in their promising companies.

Felipe Piton

Asesor de Inversiones en UBS

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