To undertake is to abandon what is known and take an unexplored path towards our dream, vision and purpose.
It is jumping into the void of the uncertain, facing our fears and encouraging ourselves to fight to make what we want come true.
It is transformation, embracing the conviction that the world can be different, for oneself and for others.
It is to believe that we will achieve the result regardless of the starting point or theresources controlled. And sustain that belief in recurring cycles of ups and downs.
It is to confront ourselves, the stories that limit us, and the voices and actions of others.
It is resilience, trying, learning, falling and getting back up. It is sustaining our emotional stability in the face of endless challenges.
It is not a solitary art. Well, all achievement arises from interaction with others, in our ability to understand what value needs to be generated for things to happen.
It is the power to choose those actors and find the business model that generates and allows capturing value in a sustainable way.
Beyond of creating companies, entrepreneurship is the art of making it possible. I consider that everyone We should learn to undertake.
I close with three complementary definitions from 3 authors that I admire:
"The search for opportunitiesbeyond controlled resources" Howard Stevenson, Harvard
"An organization formed to pursue a repeatable and scalable business model" Steve Blank, Stanford and Columbia
"Human institution designed to create something new under conditions of extreme uncertainty." Eric Ries
The entrepreneurial and innovative mentality and tools are a great differential to achieve our achievements.
The entrepreneurial experience, a gift to get to know ourselves, get to know others, learn to interact, generate better relationships and be more effective and happy.
What Questions arise when starting a business? Hug.
Francisco Santolo
How can I help or accompany you outside of the free content? I share with youmy training and mentoring/consulting services.
