What I find inspiring about Business is its immense potential to transform things, to change realities.
While growing in our career we learn powerful principles that can lead to transformation. It does not matter if you are an Analyst, a Trainee, a VP or an Owner, we all hold certain principles that are effective for us. And the wonderful thing is that they can be shared, they can be learned.
We never end learning, and sources are unlimited (inspiring leaders, terrible leaders, peers, teams, formal education, courses, books, social media, and of course, your own experience, your curiosity, experimentation, challenges, achievements and failures).
In my last post, I shared what I believe are effective principles for Networking and Entrepreneurship and some resources I find extremely useful. I never imagined I would receive so many comments and messages, and learn so much from posting! I´m really grateful.
I enjoyed it so much that I decided to do it again! This time I will focus on the incredible transforming potential of Marketing and share one key principle in a simple way:
Marketing needs to work transversally and totally integrated with all areas of the company to achieve extraordinary results. As a Marketing Executive, one of your main goals should be to install this mindset and involve people.
What do you think? This campaign by McCann Erickson Romania won two Grand Prix Cannes Lions in 2011.
Results were impressive. Within two weeks:
Now. Stop for a minute. Can you imagine this? Considering your work experience till now, I invite you to recreate these situations in your mind:
Can you perceive the complexity? The risks involved? Do you imagine the salesman convincing the stores to buy the American Flag ROM in the first place? And Operations, trying to decide how much to produce? What about confidentiality? How to assure that no one would talk about the joke before time?
My point is simple: Creativity is extremely powerful. Ideas transform the world. But to approve this Campaign, and for it to be successful you need between other things:
You can achieve incredible transformations through Marketing! You can invent an effective action for almost any goal, and that is what I love about it!
But for it to be effective you need much more! You maximize the chances of “going viral” when you combine a great idea (backed up by research and analysis), a clear strategy, incredible planning integrating all the areas, and focus on execution!
If you don´t believe me, see how McCann Erickson and ROM went Viral again only some years later! With a different idea, but continuing with “national pride” platform. I admire them deeply.
By clicking here you will access the video