from Mark W. Johnson, Rita Gunther McGrath, Clayton Christensen, Steve Blank
Entrepreneurial methodology
If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to:
Assess whether your core business model is going strong or running out of gas
Fend off free and discount entrants to your market
Reinvigorate growth by adding a second business model
Adopt the practices of lean startups
Develop a platform around your key products
Make business model innovation an ongoing discipline within your organization
Download the syllabus and access one free trial module of our Entrepreneurship and Innovation course