You don't need an idea to start a business

HBR's 10 Must Reads on Business Model Innovation

HBR's 10 Must Reads on Business Model Innovation

from Mark W. Johnson, Rita Gunther McGrath, Clayton Christensen, Steve Blank

Entrepreneurial methodology



If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.

This book will inspire you to:

Assess whether your core business model is going strong or running out of gas

Fend off free and discount entrants to your market

Reinvigorate growth by adding a second business model

Adopt the practices of lean startups

Develop a platform around your key products
Make business model innovation an ongoing discipline within your organization



Download the syllabus and access one free trial module of our Entrepreneurship and Innovation course