ENTREPRENEURSHIP AND INNOVATION ONLINE COURSE

Crossing the chasm: marketing and selling high-tech products to mainstream customers

Crossing the chasm: marketing and selling high-tech products to mainstream customers

by Geoffrey Moore

Innovation and Entrepreneurship

SHOP AT AMAZON

Synopsis

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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